Customers & Consumers

Nordzucker’s customers include some of the world’s biggest food brands – companies with a major influence on business, society and public opinion. As a food producer, we see it as our responsibility to work together with our customers, suppliers and beet growers, so we can help to develop shared sustainability standards and promote a wider awareness of them. We also share information about our products with consumers, so they can make informed, healthy choices about their diet and lifestyles.

Customers

Issue

In order to build a sustainable future for our industry, there needs to be common standards across the whole value chain, from field to customer.

Challenge

For this to happen, the needs of beet growers must be aligned with the requirements of customers.

Strategy

We work to bring beet growers and customers together in order to foster understanding and develop shared, mutually beneficial sustainability goals.

Developing standards

By working with beet growers and customers, we can help promote understanding and create shared sustainability goals across our whole industry.

Issue

Obesity and diabetes are growing health concerns in the western world.

Challenge

Consumers need information to be able to make healthy, informed choices about their diets and lifestyles.

Strategy

We share knowledge about sugar to support a fact-based dialogue between the food industry, health professionals and other interested groups.

Sugar and nutrition

As a leading European sugar manufacturer, we see it as our responsibility to provide knowledge and information about our product, in order to inform discussions and help people make an educated choice.

Knowledge-based debate needed

We want to encourage a knowledge-based debate about sugar, and to help consumers make informed, healthy choices about the role sugar plays in their diets and lifestyles.

Facts about sugar and nutrition

With so much debate around sugar, health and nutrition, it can be hard to tell facts from fiction. As a sugar producer, we believe in a fact-based debate and our answers to some common questions and misconceptions are based on the current scientific facts.