Supporting healthy choices
We believe that sugar is a part of a healthy, balanced diet, in line with the national food-based dietary guidelines. We take part in a number of activities to help people make informed choices about sugar and encourage healthy lifestyles. This includes sponsoring events and educational measures for children and young people aimed at raising awareness of the importance of a balanced diet and regular exercise.
By developing new products, and sharing knowledge with our customers, we help to provide consumers with a wider range of food and beverage options that support healthy lifestyles.
Our consumer marketing activities comply with the International Chamber of Commerce (ICC) marketing codes. We are also committed to providing clear energy content labeling on all our consumer products. Read more on labeling in Facts about sugar - a common brochure initiative from the European food and drink sectors.