Sugar is a natural part of a balanced diet in a healthy lifestyle and a pleasure. Sugar is a natural carbohydrate with a lot of functional properties. It is more than just sweet.
Each and every one of us value the freedom to choose, whether in terms of our working life, our free time, our lifestyle, our eating habits or, consequently, our choice of food. But freedom also entails responsibility.
We are dedicated to give people the knowledge and information necessary to consciously take responsibility for their own diet, by providing information about sugar and its role in nutrition on the basis of facts and scientific knowledge.
We are committed to raising awareness of the balance between calorie intake and calorie expenditure.
Focusing only on single ingredients or products does not contribute to lasting solutions to non communicable diseases such as obesity and diabetes.
We take part in a range of health forums, publish educational material and support health-promoting activities. In some countries we carry out these activities ourselves, while in others we act through national sugar organizations
In co-operation with the other sugar producers in Germany in the German sugar association WVZ/VDZ, Nordzucker puts a lot of effort into highlighting the image of sugar. Read more about the activities at www.schmecktrichtig.de/.