In 2014, the city of Braunschweig launched a two-year campaign entitled Best Choice to promote this thriving but little-known location and attract specialists and executive mangers to move here. The campaign was supported by the city’s regional partners from the business and scientific communities. Nordzucker joined this initiative as a premium partner and is an active sponsor of the programme.
Dr Michael Gauß, Head of Production
Our guided plant tours are very popular in Germany, Poland and Slovakia, attracting more than 10,000 visitors a year. Visitors on these tours learn the basics of sugar production through entertaining presentations that are easy to understand. The tours form part of the company’s transparent product communications and are aimed mainly at clubs, consumers, neighbours and specialist groups.
When a fire broke out in our sugar silo in Uelzen in June 2014, the entire community was affected in some way – whether it was by the extra traffic needed to transport the sugar to other storage facilities or by the renovation of the burned silo itself. Even local beekeepers were affected, as bees from the surrounding area had brought burned sugar into their hives, making the honey unsellable.
To support the community, Nordzucker kept local people and the media informed at all times as the situation developed. We responded to enquiries from social media channels in an ongoing dialogue that has continued to this day. Good solutions were found for the bee-keepers, including financial compensation and collecting damaged honey above and beyond any legal requirements.
We threw a thank you party for everyone involved in the clean-up operation, and posted an official thank-you to the community to show our appreciation.
A Nordzucker factory with a capacity of 10,000 tons of beet per campaign day corresponds to:
And these annual expenses.